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AMPLIFY β€” EVENT MARKETING CPaaS

The Communication Platform
Built for Events

Six channels. One platform. Broadcast to millions via SMS, WhatsApp, email, voice, push, and RCS β€” with audience segmentation, A/B testing, drip campaigns, workflow automation, and per-message cost tracking. Purpose-built for event marketers who need every seat filled.

Try ZAR AI β†’See How It Works
πŸ“± 6 ChannelsπŸ”Š Voice CampaignsπŸ§ͺ Intelligent TestingπŸ€– AI Templates

The Old Way vs Amplify

Event marketers have juggled Mailchimp, Twilio, a WhatsApp vendor, and three spreadsheets. That era is over.

The Old Way

Separate vendor for SMS, another for email, another for WhatsApp
No connection between ticketing data and marketing lists
Manual A/B tests β€” copy-paste variants into different tools
Compliance is your problem β€” hope you read the fine print
Voice calls? That requires a call-centre contract
No idea which channel actually drove ticket sales

With Amplify

SMS, WhatsApp, email, voice, push, and RCS from a single dashboard
Audiences auto-sync with EventZR ticketing, RSVP, and CRM data
Built-in A/B tests and intelligent optimization with statistical significance
GDPR, TCPA, CAN-SPAM β€” suppression lists and frequency caps enforced automatically
Predictive dialer, IVR builder, and AI voice agents β€” no separate contract
Unified analytics across every channel, down to the per-message cost

Your Broadcast Control Room

One screen to compose, segment, schedule, and monitor every message across every channel.

Send a reminder to all VIP ticket holders for TechConf Dubai β€” WhatsApp first, SMS fallback
Audience: 4,812 VIP holders. Template: event_reminder_v3 (WhatsApp approved). Fallback: SMS. Estimated cost: $241.Channel: WhatsApp + SMS Β· A/B: Off Β· Frequency cap: 3/week
Broadcast scheduled for 10:00 AM GST (optimal send time). Delivery tracking enabled.
AUDIENCE
TEMPLATE
A/B TEST
SCHEDULE
ANALYTICS
6Channels
36Entities
1M+Recipients per Broadcast
$0.01Per SMS
HOW IT WORKS

From Audience to Analytics in Four Steps

Amplify connects your event data to your marketing channels β€” so every message is targeted, timed, and tracked.

1

Build Your Audience

Create static lists, import CSVs, define dynamic rules with JSONLogic, or let the platform generate lookalike audiences from your best attendees. Segments auto-refresh on a schedule you set.

2

Design Your Message

Use Handlebars-powered templates with per-channel configurations β€” WhatsApp buttons, email HTML, push icons, and voice scripts. AI can generate template content and track which version performs best.

3

Launch & Optimise

Schedule broadcasts or drip campaigns, run A/B or intelligent testing experiments, set frequency caps to prevent fatigue, and let the workflow engine handle conditional logic and wait steps.

4

Measure Everything

Track delivery, opens, clicks, replies, conversions, bounces, and unsubscribes β€” per message, per broadcast, per channel. See cost breakdowns and per-country rate cards in real time.

WHY AMPLIFY

Not Just a Messaging API. A Marketing Engine.

Other CPaaS platforms send messages. Amplify runs campaigns β€” with the event context that makes every message relevant.

🎯

Event-Aware Audiences

Audiences auto-populate from EventZR ticketing, RSVP, bookings, and lead-gen data. When someone buys a VIP ticket, they appear in your "VIP holders" segment instantly.

πŸ§ͺ

Statistical A/B & Intelligent Testing

Run proper experiments with configurable confidence levels, adaptive algorithms, and automatic winner declaration. Not just "send two versions and hope."

πŸ“ž

Full Cloud Telephony Stack

Virtual phone numbers, IVR flow builder with AI conversation nodes, call queues with skill-based routing, SIP trunks, and predictive/progressive dialer modes for voice campaigns.

πŸ›‘οΈ

Compliance by Default

Suppression lists track unsubscribes, hard bounces, spam complaints, and GDPR deletion requests. Frequency caps enforce rate limits per channel, per audience, or per user.

🏷️

White-Label Ready

Configure custom branding, sender names, email from addresses, SMS sender IDs, custom domains, and branded footer templates β€” available from the Startup tier.

36 Database Entities Powering Your Campaigns

The Complete Event Marketing Stack

Everything from message composition to delivery analytics β€” across six channels, with automation, testing, and compliance built in.

Multi-Channel Broadcasts

Send one-time, recurring, or triggered broadcasts across SMS, WhatsApp, email, push, voice, and RCS. Configure batching, throttling, and sending windows per campaign.

Smart Audience Segmentation

Static lists, dynamic JSONLogic rules, CSV imports, and AI-generated lookalike audiences. Segment by demographics, engagement history, location, subscription status, and custom attributes.

Workflow Automation

Visual workflow builder with conditional logic, wait steps, webhook triggers, segment entry/exit events, and goal tracking. Up to 50 steps per workflow with 100K concurrent executions.

A/B & Intelligent Testing

Run experiments with up to 10 variants using AI-powered optimization. Auto-declare winners at configurable confidence thresholds.

Cloud Telephony & Voice Campaigns

Provision local, toll-free, or short-code numbers. Run predictive, progressive, or blast dialer campaigns. Build IVR flows with DTMF, AI conversation, and call-queue routing.

Handlebars Templates with AI Generation

Per-channel templates with variable interpolation, version control, and WhatsApp approval tracking. AI-generated content with model ID, confidence scores, and credit consumption logged.

Suppression & Frequency Caps

Automatic suppression for unsubscribes, hard bounces, spam complaints, and GDPR requests. Sliding-window frequency caps configurable per channel, per audience, or per user.

Real-Time Delivery Analytics

Track sent, delivered, opened, clicked, replied, bounced, and unsubscribed events per message. See cost-per-message breakdowns with country-specific rate cards across all channels.

Drip Campaigns

Automated message sequences triggered by enrollment, events, or date fields. Configure per-step delays, exit-on-conversion goals, and track completion rates across the entire funnel.

Built for Every Event Scenario

Whether you are promoting a concert or running a corporate conference, Amplify adapts to your communication needs.

🎢

Concert & Festival Promotion

Blast early-bird ticket alerts to past attendee segments via SMS and WhatsApp, Run A/B tests on subject lines for the email campaign, Drip campaign: reminder 7 days, 1 day, and 2 hours before doors open, Voice campaign for VIP upsell with predictive dialer

πŸ’Ό

Corporate Conference Marketing

Dynamic audience from CRM-synced company contacts, Multi-step workflow: invite β†’ follow-up β†’ registration confirmation β†’ logistics, IVR flow for attendee support line with skill-based agent routing, White-labelled sender ID and branded email footer for the client

πŸƒ

Sporting Event & Race Day

Push notifications for live schedule changes and gate info, Emergency broadcast to all registered participants with priority routing, Lookalike audience from last year’s ticket buyers for this year’s campaign, Post-event survey via voice blast with IVR collection

πŸŽ“

Education & Workshop Series

Drip campaign for a 6-week workshop: weekly reminders with prep materials, Segment by language preference and send localised templates, Frequency cap at 2 messages per week to avoid student fatigue, Journey map tracking awareness β†’ consideration β†’ enrolment β†’ retention

πŸŽͺ

Trade Shows & Exhibitions

Audience import from exhibitor CSV with tag-based segmentation, Webhook-triggered broadcasts when new exhibitors register, SIP trunk integration for the on-site support desk, Billing cycle tracking for the event organiser’s monthly invoice

Automation That Thinks Ahead

Workflows, journeys, and experiments that run while you focus on the event itself.

πŸ”„
Marketing WorkflowsVisual workflow automation triggered by events, schedules, API calls, or segment changes. Steps include send (any channel), wait, condition, split, webhook, and contact management. Goal tracking for conversion, engagement, and retention.
πŸ’§
Drip CampaignsSequential message series with configurable delays between steps. Triggered by enrolment, events, or date fields. Exit-on-conversion support so contacts stop receiving messages once they convert.
πŸ—ΊοΈ
Customer Journey MapsVisualise the attendee lifecycle across awareness, consideration, decision, retention, and advocacy stages. Track stage-to-stage conversion rates and total contacts at each point in the funnel.
πŸ§ͺ
Intelligent Testing ExperimentsBeyond simple A/B: intelligent experiments that automatically shift traffic toward winning variants using AI-powered optimization. Smart selection algorithms adapt in real-time.
⏰
Frequency Caps & Sending WindowsPrevent message fatigue with sliding-window or fixed-window rate limits. Scope caps per channel, per audience, or per user. Define hour-based sending windows per timezone.
πŸ“¨
Inbound Reply HandlingCapture and route inbound replies from SMS and WhatsApp. Track reply rates per broadcast. Use replies to trigger workflow steps or update audience segments automatically.
CLOUD TELEPHONY

A Full Phone System Inside Your Marketing Platform

Amplify includes a complete cloud telephony stack β€” not as an add-on, but as a core feature. Provision numbers, build IVR trees, manage call queues, and run outbound voice campaigns.

πŸ“±

Virtual Phone Numbers

Provision local, mobile, toll-free, short-code, or vanity numbers with per-minute and per-SMS pricing. Assign to IVR flows or call queues. Support for 5 telephony providers.

☎️

IVR Flow Builder

Drag-and-drop IVR trees with play-message, DTMF collection, AI conversation, agent routing, transfer, voicemail, and HTTP-request nodes. Standard, AI-conversational, or hybrid modes.

πŸ‘¨β€πŸ’»

Call Queues & Agent Management

Skill-based, round-robin, priority, or least-calls routing. Hold music, welcome messages, overflow handling (voicemail, transfer, or callback). Agents with concurrent call limits and satisfaction scores.

πŸ“’

Voice Campaign Dialer

Predictive, progressive, preview, or blast dialer modes. Do-not-call list enforcement, TCPA operating-hours compliance, voicemail detection, and per-campaign analytics.

🌐

SIP Trunk Integration

Connect your existing PBX via SIP. IP-based ACLs, SRTP encryption, codec preferences (PCMU, PCMA, G729, OPUS), and concurrent-call limits. Per-minute billing with monthly base fee.

πŸ’»

Number Pools & Rotation

Group numbers into pools with round-robin, random, weighted, sticky-sender, or least-used routing. Carrier-compliant message limits per number per day.

Plugged Into the EventZR Ecosystem

Amplify listens to events across the platform. When something happens in ticketing, bookings, or CRM β€” your marketing reacts instantly.

Event Triggers

Event Created / Updated, Ticket Purchased, RSVP Received, Booking Confirmed, Invite Accepted, Appointment Scheduled

Audience Sources

CRM Contacts, Lead-Gen Captures, IoT Device Signals, User Registrations, Reward Milestones, Review Submissions

Delivery Providers

Twilio (SMS & Voice), Vonage, Plivo, Sinch, Bandwidth, Meta (WhatsApp)

Platform Services

Wallet (Credit Deductions), Subscriptions (Tier Limits), Campaign Manager, Integration Hub (Webhooks), Notification Service, Analytics Pipeline

ENTERPRISE GRADE

Communications Infrastructure at Scale

Amplify processes up to 200,000 messages per hour with adaptive throttling, automatic retries, and per-message cost tracking. Built for event organisations managing hundreds of events and millions of attendees.

πŸ“ˆ

High-Throughput Delivery

Configurable batch sizes, per-second rate limits, and adaptive throttling. Up to 1 million recipients per broadcast with automatic retry on transient failures.

πŸ›‘οΈ

Compliance Automation

GDPR data-deletion tracking with audit trails. TCPA operating-hour enforcement on voice campaigns. CAN-SPAM unsubscribe handling. Bounce classification (hard, soft, mailbox full, DNS failure).

πŸ’°

Usage-Based Billing

Per-channel cost tracking with country-specific rate cards. Monthly billing cycles with automatic invoice generation. SMS from $0.01, email from $0.001, WhatsApp from $0.05 per message.

  • Dedicated short codes ($500/month)
  • SIP trunk integration with SRTP encryption
  • White-label branding with custom domains
  • Webhook event subscriptions for all broadcast lifecycle events
  • Multi-tenant with enterprise-grade security isolation
  • Real-time event triggers for instant campaign reactions
  • Agent seat management for call-centre operations ($25/month)
  • Emergency broadcast mode with priority routing
EARLY ACCESS

Be Among the First to Amplify

Join the early-access programme and get hands-on with the full platform β€” six channels, workflow automation, A/B testing, and cloud telephony.

Full six-channel broadcasting (SMS, WhatsApp, email, voice, push, RCS)
Audience segmentation with dynamic rules and CSV import
A/B testing and intelligent optimization experiments
Marketing workflow automation with visual builder
Drip campaign sequencing with exit-on-conversion
Cloud telephony: virtual numbers, IVR, call queues
Real-time delivery analytics and cost tracking
Try ZAR AI β†’
Usage-Based

Transparent Pay-As-You-Go Pricing

No contracts, no minimums. Pay only for what you send. Volume discounts kick in automatically.

Starter
For small events and workshops
Free
  • 100 SMS credits/month
  • 1,000 email sends/month
  • 1 local phone number
  • Basic audience segmentation
  • Broadcast scheduling
  • Delivery analytics
  • A/B testing
  • Workflow automation
  • Voice campaigns
  • White-label branding
Pro
For professional event organisers
$49/mo
  • 5,000 SMS credits/month
  • 50,000 email sends/month
  • 5 phone numbers included
  • Advanced segmentation with JSONLogic
  • A/B and intelligent testing
  • Drip campaigns (up to 15 steps)
  • Marketing workflows (up to 10)
  • IVR builder (standard mode)
  • Voice campaigns (progressive dialer)
  • White-label branding
Enterprise
For agencies and large-scale events
Custom
  • Unlimited messaging (volume pricing)
  • Unlimited phone numbers
  • Dedicated short codes
  • SIP trunk integration
  • Predictive dialer & AI IVR
  • Unlimited workflows & drip campaigns
  • White-label branding with custom domain
  • Call-centre agent management
  • Priority support & dedicated CSM
  • Custom rate cards per country

All prices in USD. Messaging costs vary by destination country. Volume discounts apply automatically at higher tiers. Enterprise pricing includes committed-use discounts.

FAQ

Frequently Asked Questions

Answers to the most common questions about Amplify.

The most effective event marketing uses a multi-channel approach combining SMS, WhatsApp, email, voice calls, push notifications, and RCS messaging. EventZR Amplify supports all six channels from a unified platform, enabling you to orchestrate cross-channel campaigns with shared audience segmentation, templates, and real-time analytics.

Effective audience segmentation combines multiple approaches: static lists for known contacts, dynamic rules that auto-update based on behavior, CSV imports for external data, and AI-generated lookalike audiences from your best attendees. With EventZR Amplify, you can segment by demographics, engagement history, location, ticket purchases, event attendance, and custom attributes β€” with automatic refresh on your schedule.

Yes. Advanced platforms like EventZR Amplify use intelligent testing that goes beyond traditional A/B splits. The system automatically shifts traffic toward better-performing message variants using adaptive algorithms, then declares winners when statistical confidence thresholds are reached. This applies across all channels β€” not just email.

Modern event marketing platforms offer visual workflow builders that automate multi-step campaigns. EventZR Amplify supports up to 50 workflow steps including send actions (any channel), wait delays, conditional logic, audience splits, webhook triggers, and conversion tracking. Workflows trigger automatically based on events like ticket purchases, RSVPs, or scheduled dates. Drip campaigns offer a simpler sequential alternative for basic reminder series.

Cloud telephony enables voice-based event marketing without traditional phone infrastructure. EventZR Amplify includes virtual phone numbers (local, toll-free, short-code), IVR flow builders with AI conversation support, call queue management with skill-based routing, and outbound dialer campaigns. You can provision numbers, build voice workflows, and track call analytics from the same platform as your SMS and email campaigns.

Event SMS marketing typically costs $0.01-0.02 per message in most countries, though rates vary by destination. EventZR Amplify uses transparent usage-based pricing: SMS from $0.01/message, email from $0.001/message, WhatsApp from $0.05/message, and voice from $0.04/minute. Every message includes detailed cost tracking with country-specific rate cards and monthly itemized billing.

Event marketing compliance requires managing unsubscribe lists, respecting sending frequency limits, and adhering to GDPR, TCPA, and CAN-SPAM regulations. EventZR Amplify automates compliance by maintaining suppression lists for unsubscribes, hard bounces, and spam complaints; enforcing frequency caps per channel and user; respecting Do-Not-Call lists; and maintaining full audit trails for all communications.

The best event marketing platforms integrate deeply with ticketing, bookings, and CRM systems to enable real-time audience updates. EventZR Amplify connects with the full EventZR ecosystem β€” when someone purchases a ticket, registers for an event, or accepts an invitation, they automatically appear in the correct marketing segments. This eliminates manual CSV exports and ensures your campaigns always target the right people.

GET STARTED

Fill Every Seat with Amplify

Six channels, audience segmentation, A/B testing, workflow automation, and a full cloud telephony stack β€” built for event marketers who refuse to leave seats empty.

Try ZAR AI β†’