Multiple monetization levers, capital-efficient growth, clear path to $100M ARR
7 pricing tiers from Base (free) to Custom (negotiated)
Pricing
$9.99 - $25K+/year
Revenue Target
60% of revenue by 2027
Examples:
Take rate on venue bookings, ticket sales, vendor transactions
Pricing
15-30% per transaction
Revenue Target
25% of revenue by 2027
Examples:
Pay-per-use AI consumption for queries, generation, analysis
Pricing
$0.001-$0.01/credit
Revenue Target
10% of revenue by 2027
Examples:
Enterprise customers rebrand platform, custom domains, mobile apps
Pricing
$25K+/year minimum
Revenue Target
4% of revenue by 2027
Examples:
Implementation, training, custom integrations, consulting
Pricing
$5K-$20K per engagement
Revenue Target
1% of revenue by 2027
Examples:
Blended avg (SMB: $200, Enterprise: $2K)
Sales + Marketing / New Customers
Avg customer retention 36 months, $70 ARPU
ARPU × Gross Margin × Lifetime (months)
Target 5:1, current path to 7:1 by Q4 2025
LTV ÷ CAC
Recovering CAC within 1 year (target: 9 months)
CAC ÷ (ARPU × Gross Margin)
Serverless = low infrastructure costs
(Revenue - COGS) ÷ Revenue
Expansion revenue from upsells + usage growth
(ARR end - ARR start + Expansion - Churn) ÷ ARR start
| Year | ARR | Customers | Gross Margin | Key Notes |
|---|---|---|---|---|
| 2025 | $1M | 500 (SMB) + 10 (Enterprise) | 60% | Series A deployment, initial traction |
| 2026 | $10M | 3K SMB + 50 Enterprise | 68% | Enterprise sales ramp, international launch |
| 2027 | $50M | 15K SMB + 200 Enterprise | 72% | Scale efficiencies, marketplace takes off |
| 2028 | $100M | 40K SMB + 500 Enterprise | 75% | Profitability, consider Series B |